Ferrari of Miami, operated by THE COLLECTION, opened its doors to the public on Saturday, April 14th, as the only stand-alone Ferrari dealership in Miami-Dade County. The all-new 21,000 sq. ft. dealership facility is located at 1550 Biscayne Boulevard in Downtown’s up and coming Biscayne corridor. In addition to THE COLLECTION’s headquarters in Coral Gables, Ferrari of Miami is now conveniently located in the city’s vibrant media and entertainment district thus offering the local Ferraristi community an alternative location.
The grand opening event was celebrated on Thursday, April 12th, where the all-new Ferrari of Miami dealership played host to more than 300 Ferrari enthusiasts. The event featured a display of the most iconic Ferraris of our time as well as the North American reveal of the all-new Ferrari 488 Pista, first unveiled at the Geneva Motor Show.
“The opening of Ferrari of Miami makes THE COLLECTION one of the largest Ferrari dealers in the U.S., but that is an honor that was possible thanks to the relationships with our Ferrari clients throughout the years. My sincere appreciation goes out to all those that have supported us,” said Ken Gorin, President and CEO of THE COLLECTION. “Our vision has always been to elevate our client experience and strive to ensure customer convenience. So while our Ferrari showroom will remain in Coral Gables, and will continue to retail and service Ferrari, we wanted to add an additional, convenient option for those clients that live on the beach and closer to Downtown.” Gorin added.
“It is now more than 25 years that Ferrari has partnered with THE COLLECTION in Miami, in the span of Ferrari’s over 60 years in the United States. Clearly, the Miami market has developed since then into one of the most important for Ferrari and rightly deserves this new facility to represent the brand and serve our clients accordingly. This is an important milestone and we wish Ken and the entire team behind THE COLLECTION continued success.” said Matteo Torre, President of Ferrari North America.
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