Since it was announced that Bugatti would be making a new model, the consensus has been that it would be called the Chiron. For those of you who have hopped onto this bandwagon, I have great news for you: you were right. In a press release issued today, Bugatti officially announced that the new model will be called the Chiron, after Louis Chiron. As far as looks go, spyshots show us that it will look similar to the Vision GT pictured above. In the press release, they note that he "was the most successful Bugatti works driver and the best racing driver n the world in his time."
“In Louis Chiron, we found a worthy patron for a new model in the history of our brand,” said Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S, in the press release. “The name of the best racing driver and the most successful Bugatti driver of his time for the best super sports car of the present day – that is the ideal combination.” As for the car itself, Bugatti is touting that it will be "the world's most powerful, fastest, most luxurious and most exclusive production sports car." Right now, the car is being shown to a select number of customers and is going through final testing. The customers' response? Pretty good, considering over 100 customers have already ordered the Chiron without even driving it.
Louis Chiron
Regarding the new car, Dürheimer put it simply: "We want to make the best significantly better. The Chiron will set new standards in every respect." Excited? So am I. Bugatti also announced in the press release that the car will be unveiled at the 2016 Geneva Motor Show, which runs from March 3-13.

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(Source: Bugatti)