A small port city sits on the northeastern tip of Sardegna, facing the Tyrrhenian Sea as Rome sits across the turquoise water.
It’s been renowned for decades as one of Europe’s finest destinations, the crown jewel of the Smeralda Coast; until 2004, it was only accessible by boat or after hours of flying and driving, and today, as Engel & Volkers reported in 2013, its pricing of €300,000 per square meter, or approx. $30,454 USD per square foot, makes it the most expensive location in Europe. It’s the ultimate place for Europe’s elite to spend long summer days, and Europe’s finest marques are there to meet them.
Bugatti shared a few photos to their Facebook page of two different Veyrons parked in the illustrious port city, welcoming guests to their pop up Bugatti Lifestyle Boutique in Harrods Village. From July 4 to August 31, the shop will be open for eight hours every day while showcasing the finest pieces from their lifestyle collection. Hours run from 10 am to 12 noon, then from 6 pm to midnight local time.
The trademark Bugatti blue is evident throughout the photos, bringing a small taste of what’s available in their The Blue of London lifestyle boutique, which opened Nov. 14, 2014. Of course, Porto Cervo is a city steeped in rich blues – the very reason Rolls-Royce’s bespoke Porto Cervo Wraith features a color reminiscent of the water.
If you have a chance to explore Sardegna’s smallest and most exclusive port, be sure to stop by the Bugatti boutique, and find your own Bugatti for when you return home from our exclusive listings.
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