Recently, we covered the release of the Zenith Chronomaster Sport, which on paper looks and sounds amazing, but how does it perform as a sport driven timepiece? To answer that question, Zenith turned to an infamous athlete to help test that theory. Zenith is proud to announce Green Bay Packers quarterback Aaron Rodgers as its newest brand ambassador for 2021. There are many similarities between watchmaking and football but none more important than precision. Aaron Rodgers says, “Football is a game of precision. You have to spend time learning and studying. It’s not just running down the field as fast as you can or throwing the balls as far as you can.” In games that come down to the wire, time takes on new meaning: a quarterback can have just seconds to find an open player and make a game-winning throw. While Rodgers is a leader in precision on the field, Zenith has been a standard-bearer of precision in the watch industry for over 50 years thanks to its famed El Primero chronograph movement, which measures time to an incredible 1/10th of a second. As individuals from sports backgrounds become more involved in the development and design of timepiece manufacturing, they bridge the gap between the two worlds, opening the eyes to a new group of enthusiasts.
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