It’s been a couple of years, but Toyota has taken back BMW’s title of world’s most valuable car brand. Toyota has ranked first among automakers in the BrandZ Top 100 Most Valuable Global Brands and comes in 23rd overall, right in front of BMW, which saw a two percent decrease from last year’s sales. Toyota and BMW have been switching spots over the last several years. Toyota was given the title each year from 2006-2009 and in 2011, but fell short to BMW who received the title in 2010 and 2012. Toyota’s brand value in 2013 reached $24.5 billion, a 12 percent increase, with most of the credit going to the hybrid vehicles. Compared with last year, the value of the Toyota, Mercedes-Benz, Audi and Hyundai brands improved by double-digit percentages, largely because of strong demand in China and the United States.
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For the third consecutive year, the world’s most valuable brand is Apple, with a brand value of $185.1 billion, while Google ($113.7 billion) took second spot and IBM ($112.5 billion) ranked third.
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