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2020 Toyota Supra Launch Edition & Pricing

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Yesterday we were glad to see the return of the Toyota Supra. Since it left the US in 1998, even bad examples have skyrocketed in value. If you need a new Japanese halo car, their latest press release outlines the 2020 Toyota Supra Launch Edition along with pricing.

Initially the car will arrive in 2 trim levels: 3.0 and 3.0 Premium. The first has a retail price $49,990. The 3.0 will offer the same 335 horsepower straight six BMW engine that offers 365 lb-ft of torque. Also shared is the adaptive suspension, electronic rear differential and launch control.

Where it differs is in the infotainment department. A 6.5″ display is controlled by a wheel on the center console. The Alcantara seats will hold you in place as you attack the corners. If you need premium audio, a 12-speaker JBL system will be an additional $2,460.

If you need all the gadgets, the 3.0 Premium comes standard with the aforementioned JBL audio along with an 8.8″ touch screen to control all systems. Other goodies include heated leather seats, full-color Heads Up Display, wireless phone charging, and a navigation system.

The first 1,500 cars built for the US market will be Launch Editions. Based on the 3.0 Premium package, they are available to order in Absolute Zero White, Nocturnal Black, or Renaissance Red 2.0. A carbon fiber dash plaque display’s the car’s number on the dash with a signature from Akio Toyoda.

The 2-tone leather interiors and matte black wheels of the Launch Edition are also exclusive, and it all adds up to only $55,250. Sadly, a manual transmission is one option that we deeply miss. But the new paddle-shift 8-speed automatic was tested on tracks around the world. Our dealers can lead you through the process of ordering a new Supra, but they also have a few well-preserved MKIV cars you might like. So click the link below for more information.


Say Hello to the 2020 Toyota Supra

Watch the Toyota Supra at Goodwood