A flourishing partnership between Parmigiani Fleurier and Bugatti has set the stage for many innovations. Debuted at the Geneva Motor Show was an example of another unprecedented innovation– the Bugatti Chiron inspired PR-Bugatti 390 Concept. The innovative timepiece features a powerful, tubular shape in which the inner workings of the timepieces movement are encased. The timepiece uses a flat, squared off dial to display the time, juxtaposing the best aspects of tradition and innovation, much like the Bugatti Chiron.
Check out the video of the inventive timepiece below.