ICON 4×4 Reveals Their First Watch: The Duesey

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ICON 4×4 is known for their capable renditions of classic vehicles like the Bronco, but not they have entered the world of fine timepieces. Introducing, The Duesey by ICON Watches.

I’ll start off by saying that this new watch is not a rehash of a watch that already exists. No, this is an entirely new watch that was designed and modeled entirely by Jonathan Ward, the main man behind ICON 4×4. It features a “Jump Hour display with wandering minutes” that perfectly matches the styling you’d find inside one of ICON 4×4’s custom vehicles. The watch itself is Swiss manufactured and is extremely limited to only 50 examples. As for the movement, it features the Swiss Dubois-Depraz Automatic 14400 module.

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But, this isn’t the only watch ICON Watches will create. They note that they will “move well beyond the traditional automotive design themed watches we have all seen, by drawing from a much deeper well of knowledge and inspiration, free of the constraints of tradition and big brand bureaucracy.” I can easily say I’m excited for what they make next!

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