Audi has been seen broadening products and bringing designs to new markets to show their abilities for design in every way. Now, to display Audi’s quality, attention to detail and breathtaking architecture right in your home or office, they’ve teamed with Erwin Sattler to craft a table clock. The table clock features glass housing that allows the admirer to see every movement of the mechanics while displaying the beauty of Audi’s technical design.
“Design is a reflection of technology. This is why we very intentionally display the technical details of the clock,” said André Georgi, Head of Product Design at the Audi Concept Design Studio in a Sept. 16 press release.
While the table clock may not be a major piece of Audi’s plan for future advancement, it gives way to showing Audi’s care and love for innovation with a limited bit of technical art. The table decoration may not be a huge seller for major consumers, but it will certainly make for a good collectors piece for years to come. Anybody collecting anything with the Audi name or even automotive enthusiasts all together are surely in dire need of such an exquisite timepiece.
See the full press release in the tab below.
Timeless technology: the Erwin Sattler table clock by Audi design
- First collaboration between Audi design and the clock- and watchmaker Erwin Sattler
- Table clock with transparent housing allows view of technical details
- Advance premiere at the BASELWORLD 2013 watch and jewelry show in Switzerland
Clocks from the Munich clock- and watchmaker and the premium cars from the brand with the four rings share an uncompromising standard of quality and handcrafted precision. This led Audi design and Erwin Sattler to work in close partnership to develop a table clock. The result of this collaboration was presented by Audi and Erwin Sattler Munich at an advance premiere at the BASELWORLD 2013 watch and jewelry show. The clock can now be ordered.
The Erwin Sattler table clock by Audi design represents values that have always been of utmost importance at Audi: superb technical performance, uncompromising quality and a love for detail. Audi applied a minimalist design to the table clock. The transparent housing’s features are few in number but high in impact. A single layer of safety glass allows a direct view of the clock’s mechanical movement. Thus André Georgi, Head of Product Design at the Audi Concept Design Studio in Munich, remains true to his strategy: “Design is a reflection of technology. This is why we very intentionally display the technical details of the clock.”
Two understated ruthenium-coated clasps hold the housing of the nearly 30-centimeter (11.81 inches) high table clock together. They lead the eye with their precise edges to the clock’s inner workings. The hour and minute dial is likewise minimalist, with markings for the quarter hour, half hour and full hour. The clock’s 18,000 beats per hour ensure smooth running of the balance wheel – a spring that, together with the mass of the wheel, serves as the motor.
The designers placed particular importance on the interplay of the intricate gear wheels and the handcrafted hands. “The premium clockmaking expertise of the Erwin Sattler company and the fine workmanship of the materials inspired us as we were designing the clock,” explained Philip Schlesinger, Designer at the Audi Concept Design Studio in Munich. The extremely light movement, which rests completely on ball bearings, ensures a long operating life. “The clock will be a thing of beauty for generations to come,” Schlesinger said. “It was important to us to make this feature visible in the design concept as well.”
The Erwin Sattler table clock by Audi design can be ordered from Erwin Sattler Munich atwww.erwinsattler.de.
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