Tommy Hilfiger has just announced that Formula One driver Lewis Hamilton will be the brand’s new ambassador. The British race car driver has the second-most Formula One Grand Prix wins (62) and has won four Formula One World Drivers’ Championships.
“I have always admired Lewis’ incredible endurance during the race, as well as his unique style off the track, which speak to the new generation of Tommy Guys,” said Tommy Hilfiger. “He has built his incredible career as a racing driver with passion, dedication and extremely hard work – values that I embraced when founding my brand. We have a history with Formula One™, and this partnership builds on our heritage of collaborations within the world of motor sport.”
“I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger,” said Lewis Hamilton. “Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence. His groundbreaking TOMMYNOW experiential events are one-of-a-kind, and I’m very excited to partner with such visionary brand.”
He will appear as the brand ambassador for Tommy Hilfiger men’s starting Spring 2018.