Ford and Psyonix have teamed up to create a new vehicle to play Rocket League in and it’s an F-150 truck. Named the “Ford F-150 Rocket League Edition” (no surprise there), this new vehicle will be able to be purchased in-game February 20-28. The bundle comes with the truck, chairman decal, two sets of F-150 wheels, F-150 Rocket League Edition engine audio, F-150 boost and F-150 player banner.
Ford has also announced that they will be the presenting sponsor of the Rocket League Championship Series Winter Majors esports tournament. The schedule is as follows:
- South American Winter Major: Feb. 13-14
- European Winter Major: Feb. 20-21
- Ford + Rocket League Freestyle Invitational: Feb. 24 and Feb. 28
- North American Winter Major: Feb. 27-28
“As opportunities in gaming continue to grow, we’re really looking at this as its own marketing channel,” said Scott Denby, strategy manager, Ford brand content and alliances. “It’s the same way you would look at social media or TV and film integration. We’re identifying authentic ways to be involved in gaming and to do it in a meaningful way. We want to make sure we’re adding to the player communities’ experience.”