Anything captured through the lens of a Leica camera gives a new meaning to a picture is worth a thousand words. The quality of materials and technology that goes into the design of each camera is what makes it a professional tool. Once the perfect photo is taken, what comes next? The answer is WhiteWall. A professional photo lab created in 2007 by Alexander Nieswandt that allows for complete control of the photographer to create gallery-quality prints. The two international companies have collaborated on opening new stores globally that hold both ventures. These storefronts will provide areas to both acquire Leica products and services with access to WhiteWall services to create and order prints. The first Leica x WhiteWall store will open at the end of October 2020 in Munich, Germany, and added locations in Los Angeles, Rome, Beijing, Hong Kong, Tokyo, and Wetzlar soon to come after. The high caliber product offerings from Leica and WhiteWall will surely excite anyone with a passion for photography.
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