Recently, we have seen more automotive manufacturers collaborating with fashion designers, bridging the gap between the two industries. Virgil Abloh set the groundwork with his latest project with Mercedes-Benz, remastering the design of the new G63 model. Ronnie Feig, owner and lead designer at KITH has taken to Instagram to tease a new collaboration with BMW. The New York City-based streetwear company has yet to release any specific information on what will be created. The photo posted is of a classic BMW emblem with the replaced lettering reading KITH being mounted on a 1971 BMW E21, a vehicle that was said to be owned previously by Ronnie’s grandfather. Although the end goal is unknown, the news has streetwear and automotive enthusiast excited for the up incoming project. Stay up to date with more information on the BMW x KITH collaboration by signing up for our newsletter.
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