In the world of collectibles, collaborations tend to draw not only the most attention from enthusiasts but also the highest bid. It is a trend typically seen in the streetwear industry, which has recently made its way into the Hot Wheels market. The long-time collector toy company took to Instagram to address its ties to streetwear culture, including past projects with Supreme New York, Period Correct, Anti-Social Social Club, and Illest. The inspiration for these collaborations is to continue to establish Hot Wheels as a pop culture icon, just as it has brought small scale dreams into the homes of young car enthusiasts. Hot Wheels’ goal is reaching new industries while remaining true to highlighting the automotive credit behind each collaboration. Check back in for news on Hot Wheels collaboration releases and information.
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