*Sponsored Gear

Cerebrum Tire Sensors award SEMA New Product Award

Pinterest LinkedIn Tumblr

When it comes to innovation in the automotive industry, look no further than the Specialty Equipment Market Association (SEMA) show in Las Vegas.  Here, the best and brightest come together to debut new products and vehicles that set global trends and standards for years to come. 

Every year SEMA announces the best of the best through the New Product Awards process.  “These awards are given to the most innovated and cutting-edge automotive aftermarket products” coming to market.  Needless to say, with over 3000 new products debuted on this global stage in 2019, taking home a coveted New Product Award for any of the 16 award categories is no small accomplishment.  This year, the highly buzzed about Cerebrum Tire Sensors received the runner-up position!

Cerebrum Sensors are an innovative solution to smart tire technology, bringing advanced analytics to your fingertips.  The sensors mount directly to the inner liner of any tire and communicate never-before-seen information such as tread depth health conveniently through the Cerebrum mobile application.  The sensors are also capable of communicating with most vehicle systems, making Cerebrum a replacement for traditional TPMS sensors.  Some of the key features of Cerebrum include:

  • Tire pressure including leak detection and critical failure alerts
  • Tire rubber temperature monitoring vs. air temperature as measured by TPMS sensors
  • Tire blowout detection alerts
  • Tread depth health
  • Wheel and tire alignment and load variations (coming in 2020)
  • Fuel and premature tire wear costs
  • Excess Carbon Dioxide emissions summary
  • Advanced Mode performance sessions with GPS and tire summary
  • Recommendations on tire adjustments prior and post performance sessions
  • Fully exportable and shareable Session Details

Along with the New Product Award, Cerebrum also took home 5 Global Media Awards, more than over 3000 exhibiting companies.  Cerebrum was developed by the California-based inventors of aftermarket tire lettering, Tire Stickers.  Utilizing over a decade of rubber bonding experience, patented technology and extensive research and development with tire companies, Cerebrum intelligent tire sensors will be launching early in 2020.  There is a pre-order discount of 15% available until the end of the year, so order soon! Cerebrum will also be displayed at the upcoming CES show in Las Vegas and Barrett-Jackson in Scottsdale in January. For more information, check out www.cerebrumsensor.com or email info@cerebrumsensor.com.


Presented by Cerebrum

Cerebrum is the world’s first intelligent tire solution utilizing revolutionary, patented sensor technology mounted directly to the tire.