SRT Viper

SRT Viper Gets a Soul in New Commercial

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I’m not one to get emotional over an automotive video… Okay, so maybe I do get teary-eyed over some. That being said,  SRT’s latest promo for the 2014 SRT Viper aims straight for your emotions with its message.

In the commercial, SRT begs the question: “How can we desire a machine over another human being?” They then say that it is up to the maker to breathe life into the metal body and that through this process, the maker and car become one. I will admit, it is pretty deep. Check out the video below.