Rolls-Royce Motor Cars today confirmed the launch of its next model, Rolls-Royce Wraith.
On March 5th, Rolls-Royce will be debuting their latest model, the Wraith, a car that they say will be the most dynamic, powerful and beautiful Rolls-Royce in the company’s history. Its a car they are hoping will set a new benchmark in the ultra-luxury market.
“Rolls-Royce Wraith will draw superlatives when it is unveiled in Geneva,” Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars, explained to representatives of the 100-strong global dealer network. “Expect the boldest design, the most dramatic performance and the most powerful Rolls-Royce that has ever played host to the famous Spirit of Ecstasy figurine. We will present a model whose starting point is luxury, refinement and exclusivity, traits that have made Rolls-Royce the world’s pinnacle luxury good for the last 108 years. This is a car not only defined by a timeless elegance, but one that encapsulates a sense of power, style and drama,” added Müller-Ötvös.
If you have heard the words “Rolls-Royce” and “Wraith” next to each other before, its because the Rolls-Royce Wraith was first created in 1938. Müller-Ötvös says that the name Wraith perfectly expresses the character of the new Rolls-Royce, “Wraith alludes to an almost imperceptible but powerful force, something rare, agile and potent, a spirit that will not be tethered to the earth. It is the perfect name for our new model.”
Rolls-Royce will be releasing a series of teaser images of the new car on three separate dates:
- 12 February 2013
- 19 February 2013
- 26 February 2013
Be sure to come back on those dates to see the images!
Like this article? Scroll down to join the conversation, share with your friends on social media, and see more duPont REGISTRY Autofluence content like this.