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Rolls-Royce Motor Cars today confirmed the launch of its next model, Rolls-Royce Wraith.
On March 5th, Rolls-Royce will be debuting their latest model, the Wraith, a car that they say will be the most dynamic, powerful and beautiful Rolls-Royce in the company’s history. Its a car they are hoping will set a new benchmark in the ultra-luxury market.
“Rolls-Royce Wraith will draw superlatives when it is unveiled in Geneva,” Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars, explained to representatives of the 100-strong global dealer network. “Expect the boldest design, the most dramatic performance and the most powerful Rolls-Royce that has ever played host to the famous Spirit of Ecstasy figurine. We will present a model whose starting point is luxury, refinement and exclusivity, traits that have made Rolls-Royce the world’s pinnacle luxury good for the last 108 years. This is a car not only defined by a timeless elegance, but one that encapsulates a sense of power, style and drama,” added Müller-Ötvös.
If you have heard the words “Rolls-Royce” and “Wraith” next to each other before, its because the Rolls-Royce Wraith was first created in 1938. Müller-Ötvös says that the name Wraith perfectly expresses the character of the new Rolls-Royce, “Wraith alludes to an almost imperceptible but powerful force, something rare, agile and potent, a spirit that will not be tethered to the earth. It is the perfect name for our new model.”
Rolls-Royce will be releasing a series of teaser images of the new car on three separate dates:
- 12 February 2013
- 19 February 2013
- 26 February 2013
Be sure to come back on those dates to see the images!