A marque known for its pursuit of excellence in all fronts, Rolls-Royce has proven once again that they are at the forefront of innovation in any industry.
A press release issued today from the British luxury automaker has announced that the launch film for the Wraith, “Wraith. And the world stood still.” has been accepted into the British Film Institute’s National Archive as a representation of excellence in modern corporate promotional filmmaking. In honor of this achievement, a new bespoke creation will be launched at the New York International Auto Show April 1.
The Rolls-Royce Wraith “Inspired by Film” brings the aesthetic of film noir to life through extensively applied bespoke touches. The silver screen appears in a two-tone paint scheme, featuring Silver and Jubilee Silver, which acts as the background to the solid-silver hand-cast leading lady, the Spirit of Ecstasy. The interior features Anthracite leather and Casden Tan accents, all of which is set off by the Maccassar Ebony paneling.
For power, this true hero car features Rolls-Royce’s most powerful system ever. A twin-turbo V12 sits under the hood, allowing a 0-60 mph time of 5.5 seconds. 590 lb-ft of torque is available, as is 632 hp, all of which is put into play by an 8-speed automatic ZF transmission.
When “Wraith. And the world stood still.” was launched, originally posted to YouTube March 4, 2013, it was recognized at the 26th International Visual Communications Association Awards, receiving a Gold Award. It features an impressive “Timeslice” sequence, which, as the release describes, was “created using 100 SLR cameras,” as well as “the longest purpose-built camera rig in Europe.”
Check out this monumental piece of short cinematography above, and stay with us for more updates as the New York International Auto Show kicks off this week. In the meantime, find yourself a Wraith, Rolls-Royce’s most powerful and most technologically advanced model, at the button below.
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