A new Private Office in Dubai brings the Goodwood Rolls-Royce experience to the UAE.
The first of many facilities that will bring the luxury experience of Rolls-Royce’s Goodwood, England home has opened, and it is the Rolls-Royce Private Office in Dubai. Planning to expand to the luxury capitals of the world, Rolls-Royce chose to start this new endeavor at one of the world’s most famous in the UAE, and in the new facility, customers will be able to consult with Rolls-Royce experts to guide them through the process of creating their dream Rolls-Royce, bringing a taste of the Goodwood experience to a more convenient location.
Being the first Rolls-Royce Private Office outside the UK, it is also the first time a Bespoke Lead Designer and Bespoke Client Experience Manager have been appointed outside Goodwood, where they will be able to create unique and captivating Rolls-Royce cars and incredible luxury experiences. Michelle Lusby, the Dubai Private Office’s Bespoke Lead Designer, worked on the 1-of-1 Phantom Serenity, and with this experience, the Private Office in Dubai plans to transcend the traditional dealership experience by using conversations and a deep understanding of each client to curate color palettes and moods for Rolls-Royces that are more personal than ever, complete with a Bespoke Build Book that documents the process.