Geneva Motor Show Phantom

Rolls-Royce Bespoke Serenity Phantom EWB at Geneva

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While the Geneva International Motor Show is one of the world’s premier events for unveiling new models and concept cars, Rolls-Royce understands that, sometimes, all you need to improve upon greatness is a personal touch.

“More than ever, Bespoke is Rolls-Royce,” states a press release issued by the marque today. Featuring extensive use of fine silk for the interior and cherry blossom designs calling back to the serene experience of meditating under a cherry tree, this Phantom with an extended wheelbase takes rear-seat relaxation to an entirely new level.

Rolls-Royce Serenity EWB Phantom Photo: James Lipman /

But the extensive use of silk throughout this motif isn’t the only notable aspect of the fabric. To create this silk, Rolls-Royce sourced the unspun thread from Suzhou, China, a “town renowned for its creation of imperial embroidery,” before spending an average of two-hours per meter to hand-weave 10 meters, all for use in this model.

(See Also: Rolls-Royce ‘Al-Aldiyat’ Collection)

The introduction of the Serenity motif comes on the heels of a few other motif introductions, including the Al-Aldiyat equestrian-themed motif; the Mysore motif, which embodies the “wealth and power” that the Arabic word describes; and the Nighthawk motif, unveiled at the Superbowl. There is also an alleged SUV in the works, as was announced Feb. 18, though we have yet to learn more specifics about this project.

Stay with us for more updates from Geneva as they are released, and browse through our listings of Rolls-Royce Phantoms at the button below and find a piece of Serenity for yourself.

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(Source: Rolls-Royce)

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