Porsche’s latest artistic endeavor starts at Art Basel.
At Art Basel, Miami Beach, Porsche has unveiled a new project, marking its first NFT project as a brand and exploration into the Web3 frontier. The unique NFT collection enlisted the design help of Hamburg-based former architect, designer, and 3D artist Patrick Vogel of ALT/SHIFT. The NFTs are centered around a white Porsche 911, and buyers of NFTs in the collection will be able to participate in their creation and influence their design through a months-long process. They’ll be able to choose from three of Porsche’s core themes: Performance, Heritage, and Lifestyle, which will influence the look and feel of the NFTs, which will be created and viewable through Unreal Engine 5.
Porsche says that this marks its entry into the Web3 space, and priding itself in its modernity and innovation, Porsche is committed to participating in Web3 innovation. Starting January 2023, a total of 7,500 NFTs will be available, with pre-registration on an Allowlist also possible. Each customer is able to purchase up to 3 NFTs. Porsche also says that this is just the beginning of its Web3 strategy, as the brand looks forward to implementing blockchain technology in other aspects of its efforts, as well. With this reveal at Art Basel, Miami Beach, Porsche opens a new chapter as a brand.