When it comes to the road, track, and in business, count on Porsche to perform.
Despite a challenging environment for the entire automotive industry, Porsche has managed to increase its sales revenue, operating profit, and return on sales in the first half of 2022. So far, the year has given the car industry a tough challenge with supply issues making it difficult for automakers to deliver cars. Even in the face of this, Porsche has managed to increase sales revenue by 8.5% to nearly $17 billion, and operating profit by an incredible 24.6% up to $2.7 billion. Although fewer cars were delivered in the first half of this year than the first half of last year, the return on sales increased to 19.4%.
Porsche credits this increase to a strong product mix and the benefits of current currency exchange rates. As the Porsche Cayenne celebrates its 20th anniversary, Porsche has been celebrating taking what was at the time a risky decision to invest in creating a luxury performance SUV, and to this day, that decision still benefits the brand as the Cayenne remains one of Porsche’s most popular models. Porsche hopes to continue this success with the goal of reaching a return on sales of 20% in the long term, and while challenges still loom over the industry, Porsche sees this success as a sign that it has what it takes to persevere.