There has never been a better time to be in the luxury automotive industry, and manufacturers are seeing that fact represented in their monthly sales totals again and again. Reports for the first quarter of the year have rolled in, and if these rates of increase continue, 2015 will be a very, very good year.
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February reports from Audi, Porsche and the BMW Group were released in March, with each of the manufacturers and groups finding slight drops in deliveries due to extreme weather in the North American market, but year-to-date deliveries overall had increased over 2014’s numbers. But with these latest numbers released, any threat of an overall drop has been completely abated.
Porsche reported an increase of 12.7 percent in their March sales numbers, listing a total of 4,291 global deliveries in an April 1 press release. They’re closing the first quarter of 2015 with a total of 11,430 total sales, a 12.8 percent increase from 2014’s 10,136 deliveries. Contributing heavily to this growth is the Macan, which has seen 2,600 sales so far this year.
Though BMW Group reported lower percentages of increase than Porsche, volume overall greatly exceeds Porsche’s numbers. As press release issued today states, first quarter sales for the group, which includes BMW, Rolls-Royce and MINI brand vehicles, are up 8.1 percent to a total of 526,669, with BMW brand cars accounting for 451,576. With more than half a million sales in the first quarter, it’s entirely possible that the group could deliver well over 2 million by the end of the year.’
Audi AG saw a 4.4 percent increase in sales overall world wide for March, with an April 13 press release stating a total of 177,950 sold during the third month of the year. This means that March sales account for 40.6 percent of first quarter sales overall, and marks the 63rd consecutive month of growth for the manufacturer. For this quarter, a total of 438,250 units have been sold, an increase of 6.1 percent over 2014.
Last, but certainly not least, an April 8 release from Daimler described Mercedes-Benz’s massive March increase – 15.7 percent. When car sales from the smart label are also factored in, March saw a total of 195,451 deliveries, a 16.3 percent increase over March 2014. For their first quarter results, a total of 458,346 deliveries yields a 15.2 percent total year-to-date increase compared to 2014’s first quarter.
So what does this all point to? For Mercedes-Benz Cars and BMW, the race to 2 million deliveries by the end of the year is well underway, and more than likely to happen for both. Audi AG isn’t very far behind in terms of overall volume, but Porsche has caught up to pack leader Mercedes-Benz with percentage increases breaking past 10 percent.
Undoubtedly, 2015 is shaping up to be a very exciting year. Be sure to stay with us for more information from the automotive industry as it is released, and find yourself the perfect fit for your collection from our exclusive listings below.
(Source: Daimler Media, Audi, BMW Group, Porsche)
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