For the 1st half of 2018 Rolls-Royce has reasons to celebrate. Global demand for their fine motorcars is up by 13% YTD. Their press release says China and the Middle East are proving to be strong markets, who have accepted the 8th generation Phantom with open arms. The Wraith, Dawn, and Ghost have seen nice gains thanks to the Black Badge program, I hope mine is arriving soon.
The Black Badge is aimed at a younger demographic, and it has shaken off the image of an old-world aristocracy. The assembly plant at Goodwood has hired 50 fulltime skilled workers to account for increased production. This brings the factory workforce up to over 1,800 people. Work continues on the Home of Rolls-Royce, with a new gated parking lot adding 500 spaces close to the factory.
CEO Torsten Müller-Ötvös said: “This is a very encouraging half-year result; it is a testament to our incredibly skilled and dedicated team at Goodwood and underlines the trust and loyalty of our customers worldwide. Across all models, customers can see how our innovation and engineering excellence are continually redefining super-luxury motoring. They can also be assured of our long-term vision and commitment to sustainable growth through investments in our people and the home of Rolls-Royce.” If you want to get in on the action, click the link below and stay with us for all your Rolls-Royce news.