Defender Land Rover News

Land Rover Defender Dealer Competition Attacks Asheville

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The new Defender is one of the most-anticipated launches in recent history. To make sure their employees can convey its abilities, the Land Rover Defender Dealer Competiton is attacking Asheville. Three-person teams from all 53 North American regions will compete in identical Defenders this week.

It is all happening at the Biltmore Estate. That is where teams will be graded on off-road driving, dead reckoning, and cooperation.

We hope they record the action, because mixing service and salespeople creates a spicy atmosphere. Tell us how you would spec your new Defender in the comments below.


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