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How Bugatti’s Design Director Works From Home

by Andrew Nabors
April 22, 2020
in Bugatti, News

Achim Anscheidt is a Berliner who commutes to work on Germany’s high-speed ICE train. With service suspended until the virus subsides, here is how Bugatti’s Design Director works from home. He has overseen every model since 2004, so it is his job to keep Bugatti at the cutting edge while remembering their heritage.

In between conference calls he has carved a niche into the attic of his antique home. “For me, this is both a retreat and a source of inspiration. I can try out new lines here, think about new themes and develop fresh ideas. The studio in the attic is warm and suffused with light. I feel comfortable there and can handle current challenges like social distancing and Skype for Business”.

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In as much as possible, his latest inspirations come from a close-knit group of friends. His circle includes artists, musicians, writers, and freelancers. He also owns a cabin in the Alps when he really needs to practice social distancing.  â€œAlthough it gets quite cool here at times in April, I do enjoy the evenings up here”. In the garage is a restored classic Porsche 911, but the real treat is in the basement. His current project is an original Bugatti Type 35 that inspires his love for the brand. Although he needs a few more pieces, the world will have to wait until it is on the road again.

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