Aston Martin Geneva Motor Show News

Aston Martin Unveils The Lagonda Vision Concept In Geneva

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City-dwellers know the risks of breathing noxious exhaust. So, Aston Martin is looking to the future by resurrecting Lagonda. One of the most coveted names in British motoring will return as a zero-emission luxury manufacturer. Technically Aston Martin has been known as Aston Martin Lagonda since they took control of that brand in 1947.

Lagonda is the name of a small creek in Springfield, Ohio, where Wilber Gunn began building cars in 1904. His luxury cars were plush and powerful, from V12 limos to racers, they even won LeMans in 1935.

Aston Martin built a Lagonda sedan from 1974 to 1990, and the futuristic angles look modern even today. So it is fitting that the Vision concept represents an optimistic future for luxury motoring. The radical design is a spacious 4-seater with gullwing doors. Looking to the autonomous future, all four passengers can face each other without the hassle of driving. CEO Dr. Andy Palmer had this to say: “We believe people associate luxury in their cars with a certain traditional and even old-fashioned approach because, to date, that is all that’s been available to them. Lagonda exists to challenge that thinking and prove that being modern and luxurious are not mutually exclusive concepts.”

The concept is flanked by two 40% scale models, one being an SUV and the other is a coupe. This new design language could see production as early as 2023, so stay with us for all your Aston Martin updates.