Today marks eleven decades of Alfa Romeo, so it is time for a big celebration. It started yesterday morning with a 1-hour documentary uploaded to YouTube. Their next move was to open the museum to the public. Over 150 cars from all eras are placed among countless trophies and championship history. A new exhibit “Alfa Romeo in Uniform” is dedicated to Italy’s law enforcement officers. They have been provided with the fastest and most stylish police cars the world has ever seen.
Looking to the future, the GTA badge will be spread across their lineup. Inspired by the 1965 “Gran Turismo Alleggerita”, their goal is offer more power and less weight for the ultimate combination of luxury and performance. Six videos have been produced to offer a virtual tour of the museum since quarantine is looming on the horizon. Here is a synopsis of the series
- An introduction, offering a panoramic view of the museum
- The Timeline concept, describing the brand’s industrial continuity
- The Beauty area, combining style, design and lifestyle
- The Speed section, a summation of technology, competitive spirit and driving pleasure
- An exclusive view of the Storage area, featuring a collection of vehicles and artifacts previously unseen by the public
- An overview of the Archive, showcasing photographs, videos, technical drawings, sketches and production records
Rounding out the festivities, Eberhard & Co have unveiled an anniversary chronograph while Compagnia Ducale are offering a 500-watt electric bicycle designed by Alfa Romeo’s Centro Stile. The quality of their lineup speaks for itself, so click the link below to find our dealer near you and stay with us for all you Alfa Romeo news.