When it comes to beautiful cars, it’s hard to compete with Italy. WIth the amount of automotive history and excellence that stems from Italy, manufacturers from other countries have a high bar to rase if they wish to prove their own automotive excellence in one of the world’s automotive capitals. However, Bentley has what it takes with a century of history as one of the world’s premier luxury manufacturers, and with its new fourth location in Italy, it continues to thrive in the country. The new location is specifically in Rome, and its opening comes on the heels of the Bentley brand performing better than it ever has financially last year.

Operated by IWR Automotive, the dealership is set to open this May, and when it does, it will join Bentley Firenze, Bentley Milano and Bentley Padova as the fourth Italian Bentley dealership. As the dealership is introduced, Bentley is on the cusp as a whole of making a transformation towards employing electrification and more sustainable practices across the board, and the growth of the brand throughout Europe is related to this radical change. By 2025, Bentley’s first all-electric model will be introduced, and by 2030, Bentley promises that its entire fleet will be transformed into electric models, and with the announcement of this new dealership, it seems that all roads, even the one to Bentley’s future, lead to Rome.

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Gallery: Bentley Announces New Rome Dealership