The term 'timeless' isn't taken lightly and is only directed toward things that make monumental impacts, which is why the Casio G-Shock is happily awarded that title. Although plastic digital watches separate themselves from the hype of precious luxury timepieces, Casio's idea behind the G-Shock was to create a forever wristwatch that would never break. Casio formed Project Team Tough in 1981 to develop over 200 prototypes in a two-year period to perfect what we know today as the G-Shock. In Rizzoli's new G-SHOCK publication, Author Ariel Adams takes readers on a journey through the spirit and evolution of this distinctive timepiece.

Chapters feature a detailed history of the innovative G-Shock, behind-the-scenes imagery from the brand’s headquarters in Japan, interviews with some of the brand’s diehard collectors, and much more. Casio's long list of influential customers includes pro-surfer Gabe Kling, musician Kid Cudi, designers Takashi Murakami and Nigo, and fashion brands like BAPE, Kith, Stüssy, Maison Margiela, and Supreme. Discover the budget watch that captured the worlds of fashion, sports, music, and popular culture by picking up your very own copy of Rizzoli's G-SHOCK by Ariel Adams from the link below.

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