With a new showroom, Bugatti’s Newport Beach dealership leads the charge in North America for the new Bugatti.

The Newport Beach Bugatti showroom in Orange County, California, has been in operation since 2019 in one of the world’s premier supercar markets. In 2021, the Newport Beach location was one of the top retailers for the brand, which is why it’s been chosen to be the inaugural location to show off Bugatti’s new brand identity. That new Bugatti brand identity is translated to visitors to the showroom through a modern and sleek design and open floorplan that embraces the pleasant climate of the Newport Beach area, making an incredible space for the Bugatti events that will be hosted there.

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The opening event will feature the new showroom, where visitors can see current Bugatti models and purchase Bugatti branded merchandise, and it will also feature a hand-rolling experience provided by Payne Mason Cigars, personalized leather products from Royce New York, Carbon Champagne, and a display of incredible ultra-luxury watches from Jacob & Co., all there to mark the beginning of an exciting new presence for the Bugatti brand in North America.

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Source: Bugatti