A legendary watch brand to celebrate an automotive icon.

Aside from its historic lineage as a pioneer in the luxury watch industry, TAG Heuer also continued to play a key role in the early years of motorsport racing. This Swiss watchmaker features time in the spotlight with iconic racing teams and drivers sporting the latest chronographs, used as a common tool for tracking lap times and gaps. TAG Heuer is proud to celebrate the legacy of racing icon Ayrton Senna with a new limited-edition commemorative timepiece release. The new TAG Heuer Formula 1 Senna Special Edition features a 44mm case design crafted from fine-brushed and polished stainless steel. The construction includes a black ceramic rotating tachymeter bezel that proudly displays ‘Senna’ and the famous ’S’ logo.

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A grey chronograph-style dial showcases the hours, minutes, and date functions through a series of sub-dials. The sub-dials present themselves in black, white, and red tones with the Senna logo stamped at the 6 o’clock sub-dial position. The engine delivering power to the special Formula 1 chronograph is TAG Heuer’s in-house Caliber 16 Automatic movement, which holds an impressive 42-hour power reserve while maintaining a water resistance level of 200-meters. The covered backcase reveals an intricate engraving of Ayrton Senna with his helmet on and visor up, a silhouette that race fans worldwide know all too well. Tying into the classic styling of vintage watch design, TAG Heuer fits the special Senna timepiece with a steel bracelet that Ayrton was known for wearing during his time on and off track. The new TAG Heuer Formula 1 Senna Special Edition is currently available through an authorized dealer for $3,550. Check back into duPont REGISTRY for more luxury watch news and releases.

Source: TAG Heuer