Tiffany & Co. is rocketing towards the future of art collection.

Jewelry giant Tiffany & Co. has always been known to be at the forefront of luxury and artistry, constantly collaborating with people who push the brand forward in terms of beauty and modernity. Now, the brand has stepped into the NFT world of digital art and assets by acquiring “Okapi” by Tom Sachs: Rocket Factory.

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Rocket Factory NFTs are sold in three parts, and according to OpenSea, the total for the three parts amounted to 115 ETH, or roughly $380,000. Along with this acquisition, TIffany has changed its Twitter profile to display the completed rocket NFT, and announced a long-term partnership with Tom Sachs, as well as an official entry into the NFT space, citing it as “the evolution of fine art collecting.” What Tiffany and Sachs do in this partnership remains to be seen.

Source: Tiffany & Co.