After revealing its name, Lotus gets ready to welcome the Eletre.

Since its humble beginning as a sports car manufacturer with a deep presence in motorsports, the Lotus brand continues to evolve as the technology grows within the automotive industry. Lotus is proud to announce the upcoming unveiling of its newest release, the electrified Eletre. The all-new Hyper-SUV is the first of its kind, blending the functionality of a full-size chassis with the performance of an exclusive hypercar. The name ‘Eletre’ means ‘Coming to Life’ in some Eastern European languages, which perfectly introduces the first lifestyle electric vehicle from Lotus.

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As part of its world premiere, Lotus reveals the name of its new creation in central London as a bespoke yellow cube containing the car made its way up the River Thames on a specially commissioned boat. The all-new Louts Eletre World Premier coverage takes place on March 29th at 2:30 pm EST live from the Lotus Website. View all of the current Lotus models for sale on duPont REGISTRY by clicking the link below. Check back into duPont REGISTRY Daily for upcoming coverage on the all-new Lotus Eletre.

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Source: Lotus