Even after half a century, the Boomerang is still important to Maserati’s current efforts.
The Geneva Motor Show has been a place where automotive brands from all over the world bring the absolute best they have to offer, from flagship production models to concepts that bravely venture into the future of their brand and the automotive industry as a whole. In 1972, 50 years ago, the Maserati Boomerang was one of these concepts, a mid-engined, Giorgetto Giugiaro-penned wedge that pushed the boundaries of what was possible, practical, and normal at that point in the automotive world.
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Based on a Maserati Bora, the Boomerang’s rear-mid-mounted V8 produced 310 horsepower, which was able to get the Boomerang to speeds of close to 186 mph, with the help of rear-wheel drive and a 5-speed manual transmission. However, its speed was far from being the car’s only bragging right. The Boomerang featured incredibly daring, avant-garde looks, from its futuristically minimal wedge shape to the panoramic sunroof, which was unheard of at the time, and the enormous windows that were split in the middle by a strip of metal. And once inside the car, the Maserati Boomerang’s dashboard provides an unobstructed view of the road ahead, because the instrument cluster is mounted inside the steering wheel. The wheel is spokeless and moves with the driver while the gauges remain stationary.
With the introduction of the Boomerang 50 years ago, Maserati’s style, and direction were informed for a great many years, but the Boomerang has had a legacy even beyond that. It has since been loved by car enthusiasts and the public worldwide, winning awards in auto shows and being featured in advertisements by Louis Vuitton. And most importantly, the Boomerang is one of Maserati’s most important reminders of the brand’s dedication to beauty, luxury, and futurism in all of its vehicles and endeavors.