The artistic image that Porsche portrays through its vehicles derives from continuously pushing the boundaries of the automotive world, just as Creative Director Olivier Rousteing does with luxury brand Balmain. The two brands are proud to announce a collaboration video series called “Drive Defined”, which focuses on Rousteing’s exceptional personal story. Olivier Rousteing was born in 1985 in a confidential birth and was later adopted from an orphanage. He grew up in Bordeaux, and then attended the fashion school École supérieure des arts et techniques de la mode (ESMOD) in Paris. In 2011, he started work as Creative Director at Balmain at the age of just 25. In a world that structures itself on ever-changing trends, the video series documents the overlap between the automotive and fashion world’s need to adapt and think outside the box. The new Drive Defined video series will be published on Porsche’s social media channels and Olivier Rousteing’s Instagram channel between the middle of March and the end of April. Watch a preview of the Drive Defined by clicking the video link above.

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