Parmigiani Fleurier has just announced collaboration with Giorgio Armani for the new Giorgio Armani Fine Watches collection. These new watches are set to be designed by Giorgio Armani and Michel Parmigiani. As for production, that will happen in Switzerland courtesy of Parmigiani Fleurier. If you're interested, each piece in the collection will be exclusively available in select Giorgio Armani boutiques.

“The collaboration with Parmigiani Fleurier happened naturally. We share a passion for perfection and the pursuit of beauty as an expression of timeless values. This series of watches is the synthesis of my vision, made up of precise lines and exquisite materials, applied to unique products. I think that an object that expresses aesthetic excellence, quality and craftsmanship is meant to last forever. In Parmigiani Fleurier, I’ve found the perfect partner to experiment with a new language”, says Giorgio Armani in the press release announcing the collaboration.

Giorgio Armani, Courtesy of Giorgio Armani