After the anticipation and hopefully successful buy for watch collectors, the John Mayer x Hodinkee x G-Shock Reference 6900 has hit the watch market. Kept quite a secret, the limited-edition piece still leaves many wondering; what is John Mayer’s connection to the brand? In a YouTube video released on the Hodinkee channel shortly after an 8-minute sellout, John explains the reasoning behind the collaboration, as well as his love for the Casio SK-5 Sampling Keyboard. The in-depth explanation gives insight as to the reasoning behind the model chosen and the colors that represent the partnership. Check out John Mayer’s love for the Hodinkee Limited Edition Casio G-Shock by clicking the link below.