The Supreme brand is responsible for one of the most sought after released products throughout the entire year. Each Thursday, a new array of original or collaborative products are announced. All sold in a matter of minutes. The hype increases as collaborating brands become more exclusive, such as Leica. The high-end duo has announced the anticipated release of vibrant red binoculars sporting both the Leica and Supreme logos. Originally set to be included in the Supreme Spring/Summer 2020 Collection, the project was pushed back to the Fall/Winter 2020 instead. There will be only 182 examples of the high-end binoculars, with an undisclosed retail price.