With everyone staying at home and social distancing themselves, video games are currently the hot ticket. In the automotive world, many are truly embracing the world of video games and esports. Take BMW, for example, who just announced major partnerships with some of the biggest esports organizations. These include Cloud9, Fnatic, FunPlus Phoenix, G2 Esports and T1. It should be noted that BMW actually partnered with Cloud9 back in March 2019.
“We’re thrilled to expand our partnership with BMW to the global front and continue to uphold shared pillars of excellence and peak performance,” said Jack Entienne, CEO and Co-Founder of Cloud9. “We welcome the outstanding teams that we’ll work alongside to drive competitive excellence forward with BMW.”
For this partnership, BMW giving them a provision of team vehicles. On top of this, each organization with have a team car with its own custom livery that's designed around the organization's logo.