When the Aston Martin AM-RB 003 was first announced, we knew that it would be getting a name change in the future. Let's face it, AM-RB 003 isn't the most attractive name out there. Want to know what is an attractive name? Valhalla. That's probably why that's the new name of the car.
Yes, the Aston Martin Valhalla is coming into the world as the English automaker's latest hypercar. This is also the latest result of a collaboration between Aston Martin and Red Bull Advanced Technologies.
If you're unfamiliar with Norse mythology, Valhalla translates to "the hall of the fallen," which is found in Asgard (one of the Nine Realms). Norse mythology states that warriors who have fallen in battle are chosen and guided to Valhalla by Valkyries.
In Aston Martin's press release announcing the new name, they note that there will be 500 examples of the Valhalla coupe. This is an interesting statement because not only will we be getting a production number like that of the LaFerrari (499), but it hints towards a convertible version.
Andy Palmer, Aston Martin Lagonda's President and Group Chief Executive Officer, said: "Aston Martin model names always attract a lot of attention. They do so because they invariably capture an emotion or tell a story. In following the Valkyrie we knew the Aston Martin Valhalla needed to make a strong statement of its own, yet also offer continuity and a clear connection. Norse mythology contains such powerful language and rich storytelling it felt only right that the AM-RB 003 should follow the Valkyrie’s theme. For those fortunate enough to own one I’m sure they will recognize and appreciate the name’s connotations of glory and happiness, for there can be few more hallowed places than the driver’s seat of an Aston Martin Valhalla."
How many times have you referred to a car's driver seat as "hallowed?" Now that's pretty cool.