The new Defender is one of the most-anticipated launches in recent history. To make sure their employees can convey its abilities, the Land Rover Defender Dealer Competiton is attacking Asheville. Three-person teams from all 53 North American regions will compete in identical Defenders this week.

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It is all happening at the Biltmore Estate. That is where teams will be graded on off-road driving, dead reckoning, and cooperation.

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We hope they record the action, because mixing service and salespeople creates a spicy atmosphere. Tell us how you would spec your new Defender in the comments below.



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