The United Kingdom now touts eight Lamborghini dealerships, the newest of which, just opened in Bristol. The Bristol dealership location is the first to feature Lamborghini's newly designed showroom and service center, marking the brand's commitment to innovation and ever-changing design.
The new, roomier showroom is designed to accommodate Lamborghini's expanding model lineup, which will include an SUV in 2018. The robust changes mirror Lamborghini's success in the last few years, which is echoed by Automobili Lamborghini Chief Executive Officer, Stefano Domenicali's statement:
“Lamborghini is a strong, highly-acclaimed brand worldwide, and our new dealership environment is a very tangible demonstration of this, perfectly communicating our philosophies of Pure, Visionary and Cutting Edge."
The exterior of the showroom includes a glowing Lamborghini shield which illuminates the street side both day and night. Minimalist in design, the interior of the showroom combines clean, sharp lines with pops of color contrasted by raw materials. Digital innovation is also present in the form of configuration systems, giving the customer a more immersive, hands-on experience. The entire Lamborghini lineup is on display, and the walls are adorned with videos, which provide onlookers an exclusive look into the world of Lamborghini. The new showroom is currently open in Bristol, and it sets the standard for future Lamborghini showrooms.

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