One of the strongest earthquakes in recent history rocked northern Italy back on August 24th. Measuring 6.2 on the Richter scale, it leveled countless historic buildings and took the lives of several hundred people. Only 499 examples of the LaFerrari were initially planned, but Chairman and CEO Sergio Marchionne has authorized production of an additional coupe that will be sold to benefit those affected by the earthquake.
(Related: Why the Ferrari F40 Should be Part of your Collection)Volunteers from across Europe and the Red Cross are working day and night to help those affected get back on their feet, so expect to see a bidding war for the rights to car #500. Similarly, Ferrari only built 399 examples of the Enzo with car #400 being reserved for the Pope. The Vatican recently sold the car and used the proceeds for the Church's humanitarian efforts around the world. It was a sensation at Monterey last year as we watched RM Sotheby's hammer it for over six million dollars. Our thoughts go out to those affected by this tragedy, and if you are interested in helping please contact the Red Cross for more information.