Manufacturers and aftermarket companies from around the world are all en route to, or have already arrived in, Las Vegas for the 2015 Specialty Equipment Market Association (SEMA) show BMW is there with their best foot forward, guaranteeing their place in the next 12 months of trends spawned and spread throughout the industry.
The German manufacturer released a press release today showcasing their two display cars and all of the M Performance parts they've brought with them to the United States, each bearing their name more distinctly than ever before. SEMA kicked off today, and guests in the South Hall will get the first look at the M2 Coupe and M4 Coupe completely decked out in customary M colors. Each features new BMW M Performance parts, and all new M Performance parts have been inscribed with the M name. M4 Coupe owners will be happy to know that they can further the racing look of their car with the addition of new aerodynamic components, including side sill attachments, side gills in high-gloss black, carbon fiber diffuser and a through-flow rear spoiler made of carbon fiber. The front trim grille comes in high-gloss black, as do the side gills, while motor racing stripes on the side create an even more dynamic profile. M Performance updates for the M4 continue throughout the engineering and interior. The exhaust is even more lightweight, crafted from stainless steel and fitted with a rear silencer. The silencer offers two settings for sound characteristics, which both reflect the driving dynamics selected. An M twin-clutch transmission bumps 0-62 mph acceleration down to 4.1 seconds. The M4 Coupe's interior features a new steering wheel in Alcantara Anthracite, an M Performance gear selection lever, new center console trim, carbon fiber door handles and handbrake handle, LED door projectors and M Performance pedal covers. For the M2 Coupe, many of the same upgrades available for the M4 are found, including the black gloss grilles and gill elements, as well as the carbon fiber mirror caps and rear spoiler. Check out the photos of these decked out BMWs in the gallery below, then find your own M2 Coupe or M4 Coupe to upgrade from our exclusive listings.