Motorcycles

Harley-Davidson’s First Electric Motorcycle: Project Livewire

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If you happen to be travelling down the road, or are located near a road, odds are that, at some point, you will hear the loud rumbling engine of a Harley-Davidson whizzing by. Now, what if we told you that Harley-Davidson is working on a bike that you would never hear coming?

Unveiled June 19 in a press release is Harley-Davidson’s Project Livewire, the company’s first electric motorcycle. This new motorcycle will be used to gauge customer’s interest and receive input about an electric motorcycle from the famous brand.

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“America at its best has always been about reinvention,” said Matt Levatich, President and Chief Operating Officer of Harley-Davidson Motor Company, in the press release. “And, like America, Harley-Davidson has reinvented itself many times in our history, with customers leading us every step of the way. Project LiveWire is another exciting, customer-led moment in our history.”

(See also: Ducati Monster 821 Motorcycle)

Harley-Davidson will take the bike on a tour across the U.S. this year, stopping by 30 dealerships where customers will be allowed to take Project Livewire for a test drive. For those who do not ride motorcycles but are interested in an electric bike, the company will also be bringing Jumpstart – a simulated riding experience. Through Jumpstart, potential customers will be able to experience Project Livewire without having to get on the road. In 2015, the Project Livewire tour will expand to Canada and Europe.

Be sure to stay with us for more information about Harley-Davidson’s Project Livewire as it is released.

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(Source: Harley-Davidson, Project.Harley-Davidson.com)

 

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