Mercedes-AMG has launched a new campaign for the new and powerful E63 S 4MATIC+. The campaign is centered around a trio of short films created by British photographer Rankin. Daimler notes in a press release regarding the campaign that these films “show the complexity that career people face in their lives today. They have to go their own way to achieve their aims. Much in the same manner as the performance saloon makes its own rules when it comes to driving dynamics.”
The three new Mercedes-AMG films are titled “Focus Your Energy,” “Do Not Waste Anybody’s Time,” and “Appear Where You Are Not Expected.” Each video s howcases the E63 S 4MATIC+, which has a 4.0-liter V8 biturbo engine. This engine delivers a massive 612 horsepower, making it the most powerful engine ever fitted in an E-Class. That kind of power rockets the car from 0 to 60 mph in 3.4 seconds. That kind of acceleration is only possibly with the car’s AMG SPEEDSHIFT MCT 9-speed sports transmission and the 4MATIC+ all-wheel drive system.
You can view each of the films below.
Focus Your Energy
Do Not Waste Anyone’s Time
Appear Where You Are Not Expected