It’s hard to believe that the original Mario Kart for the Super Nintendo Entertainment System was released over a decade ago in 1992. What’s even more fascinating is that the game is now on its eighth edition, Mario Kart 8, which is available for the Wii U console system.
The franchise’s success has allowed for some unique opportunities, including the recent partnership with Mercedes-Benz for Mario Kart 8.
This partnership has brought three new vehicles to race with in the video game, including the new GLA, the iconic W25 Silver Arrow and the 300 SL Roadster. Yes, instead of racing your friends using a kart, motorcycle or ATV, you can now do so in a luxury automobile.
“Video and computer games are widespread throughout the world, and have a large fan community. With our presence in blockbuster games such as Mario Kart 8 we approach to modern focus groups and are achieving excellent results in making our brand more youthful,” said Dr. Jens Thiemer, Head of Marketing Communication at Mercedes-Benz Cars, in a press release issued by Daimler Aug. 6. “We are particularly proud of the fact that we are the first automobile brand to be represented with real vehicles in Mario Kart 8.”
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In addition to these three vehicles, there is a new “Mercedes Cup” where fans around the world can compete against each other in the Mercedes karts. This tournament will conclude on Sept. 23.
The three cars and the tournament will be available to download for free on August 27.
Check out the video above, uploaded by Mercedes Aug. 6, to see the three cars in action.
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(Source: Mercedes-Benz / Daimler)
