There’s no question that the ad spots during the Super Bowl are just as competitive as the players on the field. Hundreds of millions of dollars are spent every year on obtaining a spot during the program, with hundreds of millions more spent on the actual creation of those ads.
Mercedes-Benz has introduced the 60-second spot they’ve created for this year’s show, titled “Fable,” releasing it via YouTube and on “The Ellen DeGeneres Show” Jan. 26. The commercial, which you can watch above, takes the old story of “The Tortoise and the Hare” and adds some high-velocity horsepower in the form of a 2016 Mercedes-AMG GT S to the Tortoise’s arsenal.
With an average reported cost of $4.5 million for a 30-second slot, as Yahoo Sports reported, we can be sure that this featured commercial from the German luxury manufacturer is expected to do wonders for the GT S marketing plans. It could easily be estimated that the total cost of creating and running this commercial breaks the $10 million mark.
(See Also: 2016 Mercedes-AMG GT S Priced at $129,900)
A blend of animated characters and live-action shots from inside the Mercedes-AMG factory, the spot, according to Adweek, was created by the New York City-based ad agency Merkley + Partners and is the advertising debut of major-feature director Robert Stromberg.
Check out the clip above, and let us know in the comments which other car from Mercedes-Benz is worthy of a $9 million 60-second slot.
(Source: YouTube, Adweek, Yahoo Sports)
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