Update 9/3/2015: After a quick glance of Mercedes-Benz’s USA website, it seems these changes are starting to take effect a little under a year later. The GLE is currently listed in their “Vehicles” section, while the GL, GLK and SLK remain.
There are a lot of name changes going on in the world of Mercedes Benz. In a press release issued yesterday, Nov. 12, the marque officially announced the new sub-brand Mercedes-Maybach, as well as adjustments to their nomenclature overall.
The introduction of the Mercedes-Maybach sub-brand isn’t necessarily new; in January of this year, we wrote that the Maybach label would be revived by Mercedes-Benz. Now, less than a year later, it is official with the Mercedes-Maybach S-Class.
More impressive than the most exclusive Mercedes-Benz ever is the endeavor to rename existing vehicles. According to the release, the nomenclature change helps Mercedes-Benz in “providing its customers with a simple and transparent way to find their bearings around its ever-growing portfolio of models.”
In this new nomenclature, the letters representing each of the five core model series, A,B,C,E and S, will remain the same. All SUVs will now include the first two letters “GL,” 4-door Coupes will include “CL” and all Roadsters will include “SL.” Different types of engines will also receive new designations, all simplified to a lowercase letter, turning “Electric Drive” into “e” and “Hybrid” into “h.”
If you’re in the market for a Mercedes-Benz come 2015, be on the lookout for these changes.
(Image and News Source: Mercedes-Benz)
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