Mercedes Benz

Mercedes-Benz Introduces New Nomenclature

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Update 9/3/2015: After a quick glance of Mercedes-Benz’s USA website, it seems these changes are starting to take effect a little under a year later. The GLE is currently listed in their “Vehicles” section, while the GL, GLK and SLK remain.

There are a lot of name changes going on in the world of Mercedes Benz. In a press release issued yesterday, Nov. 12, the marque officially announced the new sub-brand Mercedes-Maybach, as well as adjustments to their nomenclature overall.

The introduction of the Mercedes-Maybach sub-brand isn’t necessarily new; in January of this year, we wrote that the Maybach label would be revived by Mercedes-Benz. Now, less than a year later, it is official with the Mercedes-Maybach S-Class.

More impressive than the most exclusive Mercedes-Benz ever is the endeavor to rename existing vehicles. According to the release, the nomenclature change helps Mercedes-Benz in “providing its customers with a simple and transparent way to find their bearings around its ever-growing portfolio of models.”

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In this new nomenclature, the letters representing each of the five core model series, A,B,C,E and S, will remain the same. All SUVs will now include the first two letters “GL,” 4-door Coupes will include “CL” and all Roadsters will include “SL.” Different types of engines will also receive new designations, all simplified to a lowercase letter, turning “Electric Drive” into “e” and “Hybrid” into “h.”

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If you’re in the market for a Mercedes-Benz come 2015, be on the lookout for these changes.

(Image and News Source: Mercedes-Benz)

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